Professor

Seong-Yeon Park

  • Rank

    Professor

  • Major

    Marketing

  • Degree

    Ph.D.(Northwestern University)

  • Subject

    Marketing Management, Brand Management, Advertising Management, Qualitative Research and Survey Methodology

  • Sphere

    Consumer Behavior, Brand Management, Corporate Social Responsibility and Nonprofit Organization Marketing

  • Laboratory

    Ewha-Shinsegae Building #437

  • Phone

    02-3277-2798

  • E-mail

    sypark@ewha.ac.kr