Yoonju Han

• Rank

  Assistant Professor

• Major

  Marketing

• Degree

  Ph.D.(Indiana University)

• Subject

  Marketing strategy, Digital marketing

• Sphere

  Quantitative marketing, On- and off-line shopping behavior, Sales Promotion, Omni-channel retailing, Eye- and Video- tracking data, Field experiment

• Laboratory

  Ewha-Shinsegae Building #412

• Phone

  02-3277-2787

• E-mail

  yoonju.han@ewha.ac.kr