BA/MA/PH.D

홈

Marketing

1st Semester

TIP! Please Click the Course Title for course description

1st SemesterTable for 1st Semester
Course # Course Title
G12825 Marketing Seminar

Marketing Seminar

The seminar is designed to develop fundamental knowledge of and about marketing as a field of study, and consider major contemporary issues in marketing.
G12827 Consumer Behavior Seminar

Consumer Behavior Seminar

Analysis of consumer behavior in terms of behavioral science theory. The topics include consumer information processing, decision making process, personal and cultural factors influencing consumer behavior and so on.
G12829 Marketing Channels Seminar

Marketing Channels Seminar

Marketing channels are analyzed as systems of interrelated and interdependent organizations. Emphasis is on the means by which effective and efficient distribution networks can be constructed. Attention is given to examining the behavioral dimensions of channel relations, the roles of channel members, their use of power, the conflicts that arise among them, and their communication procedures. Government and other constraints on channel activities are also examined.
G12831 Services Marketing Seminar

Services Marketing Seminar

This course examines the marketing and managerial implications of the differences between goods and a wide variety of services. The course discusses many service marketing concepts, including the relationship between the service provider and customer, the real-time process experience of services, customer satisfaction and service quality.
G12834 Quantitative Marketing

Quantitative Marketing

This course explores the management science approaches to improve marketing decision making in such areas as strategic marketing, advertising, pricing, sales force management, sales promotions, new products, and direct marketing.
G12835 Marketing Communication

Marketing Communication

A course exploring the planning and execution of advertising. Among the topics discussed are setting advertising objectives and budget, media strategy, creative strategy, and measuring advertising effectiveness.
G12843 Case Studies in Marketing

Case Studies in Marketing

A course comprised of various marketing cases. This course analyzes in detail the success and failure factors of marketing cases and provides unerstanding of real woeld marketing through case learning.
G12844 Brand Management Seminar

Brand Management Seminar

This course covers various issues about brand management: brand value, building brand equity, brand positioning, brand development, and many other issues about brand management.
G12847 Qualitative Research and Survey Methodology

Qualitative Research and Survey Methodology

A course on the various research methods in behavioral studies. Qualitative and quantitative research methods such as indepth interviews, FGI, and survey design are considered.

2nd Semester

TIP! Please Click the Course Title for course description

2nd SemesterTable for 2nd Semester
Course # Course Title
G12837 Marketing Strategy Seminar

Marketing Strategy Seminar

A course exmaining the work of the marketing executive in developing and integrating 4Ps programs, including planning, organizing, coordinating, and controlling marketing programs for concrete situations.
G12967 Marketing Management

Marketing Management

A Course on marketing functions, activities, and problems of organizations. Attention focuses on the determination of the organization's products, prices, channels, and communication management.
G12971 Marketing in Nonprofit Organizations Seminar

Marketing in Nonprofit Organizations Seminar

A course on the marketing management of nonprofit organizations. The topics include the charasteristics, constraints and opportunities of nonprofit organizations, and developing marketing strategies for effective communication and goal achieving.
G12975 Seminar in Consumer Behavior

Seminar in Consumer Behavior

This course provides an overview of current knowledge about consumer behavior. Basic behavioral science and specific techniques used in marketing practice are covered.
G12980 Analysis of Marketing Models

Analysis of Marketing Models

The development, implementation, and use of quantitative models are emphasized. Various models are compared and cases are used to illustrate how these models can be applied.
G12981 Business Marketing Seminar

Business Marketing Seminar

The course provides an understanding of business market processes: market sensing and value assessment; understanding firms as customers; crafting market strategy in business markets; managing market offerings and value-based pricing; business channel management; gaining customers; sustaining reseller partnerships; and sustaining customer relationships.
G12984 Research Method in Business

Research Method in Business

An advanced course of various research methods and procedures in marketing. Advanced quantitative research methods and techniques in marketing research are included.
G12986 Special Topics in Marketing

Special Topics in Marketing

This course is designed to discuss various contemporary issues in marketing. Special topics are addressed and studied in detail.
G12988 Pricing Management Seminar

Pricing Management Seminar

This course addresses strategic and tactical pricing issues regarding pricing, and establishes a foundation for pricing decisions by teaching key economic, analytical and behavioral concepts. Specific pricing techniques that are broadly applicable are also studied.
G12991 Internet Marketing Seminar

Internet Marketing Seminar

This course introduces the characteristics of online consumer behavior and the theories and principles of marketing activities and strategies for Internet businesses. It also deals with similarities and differences between online and offline marketing.
G12844 Brand Management Seminar

Brand Management Seminar

This course covers various issues about brand management: brand value, building brand equity, brand positioning, brand development, and many other issues about brand management.