The Marketing major of the School of Business Administration at Ewha Womans University is dedicated to preparing students for the 21st century marketing careers. It focuses on how to develop, promote and manage products and services of high value for target customers as well as how to deliver and communicate them to customers. The major handles key linkages critical to effective customer and product management, from understanding customer needs and wants to delivering appropriate products and services. It further examines decision making choices and strategic marketing issues such as market selection, entry timing, positional advantage to be pursued, targeting and implemental approaches.

Students focusing on marketing will take various academic courses. The courses combine academic and practical training to prepare them for future careers in marketing. The major courses in the marketing concentration include marketing management, consumer behavior, marketing communication, services marketing, retail marketing, sales management, marketing research, marketing strategy, global marketing, and new product management.